HELLO EVERYONE HELLO HAPPY FRIDAY!
I, er, went out for LUNCH yesterday, which, it turned out, was quite long, and quite liquid, and which almost certainly didn’t require the additional afterbooze, and which possibly was the reason as to why I woke up at 4am this morning…which is by way of small explanation as to why what follows is, even by my standards, a poorly-written and frankly barely-sensical mess of branespeek. The links, though? The links are, as per, fcuking GREAT.
I am still Matt, this is still Web Curios, and you should probably just click the links and ignore the words this week, sorry.
By Bobbi Essers
THE SECTION WHICH IS GENUINELY CURIOUS TO WATCH THE ‘GREGG WALLACE MAKES FRIENDS WITH LAURENCE FOX’ THING THAT NOW SEEMS GRIMLY INEVITABLE, PT.1:
- Advent 2024: Despite my personal distaste for the season, I am aware that, for many of you, this is THE MOST WONDERFUL TIME OF THE YEAR and that this might well be the week in which you turned on the fairy lights, purchased a violently-overpriced spruce and started calculating which of your secondary organs you’re going to have to sell to pay for everything. In the general spirit of ALMOST CHRISTMAS, then, we kick off the links this week with this, honestly, really really lovely project which presents a different, small digital toygamevignettething for each day of the advent calendar. Per their blurb, “Advent.js is a creative coding calendar of beautiful pieces of digital art (and one beautiful main menu) made by writers, poets, engineers, artists and other creative coders, with one new piece being revealed each day of December leading up to Christmas” – I can’t, to my shame, recall whether I’ve featured this in previous years, but there’s a link to the 2023 edition on the homepage should you want EVEN MORE CHRISTMAS. Obviously we’re only a few days into this, meaning there are only (at the time of writing) six of the windows currently open, but there are some really, really lovely pieces of work already in there – in particular, the little gamething from 3 December is, honestly, SO SO SO GOOD and really fun, and frankly worth the click all on its own. Bookmark this and enjoy a SMALL MOMENT OF DIGITAL FESTIVE JOY each morning between now and 25th December – or, alternatively, put yourself into some sort of medically-induced coma until approximately 3rd Jan when this will all be over. If anyone has any hookups on that front, by the way, I am very much all ears.
- Our AI President: This is sort-of interesting and, weirdly, sort-of incredibly sad (or at least it was to me). It’s fair to say that Lebanon is…well, it’s a bit fcuked really, isn’t it, what with the 20+ years of no real Government and the whole Hezbollah thing, and the more recent ‘getting absolutely pounded by ordnance thanks to the munificence of the state of Israel’ thing, and, without wishing to be too pessimistic (lol), it’s not looking hugely likely that things will get significantly better anytime soon. Still, er, at least they now have a vaguely-inspirational chatbot! Our AI President is a project by Arabic newspaper AlNahar, which has used 90-odd years of its journalism on Lebanon and the wider region to train an LLM, which you can now interrogate about the country, its history, and how the fcuk it might be possible to sort it out a bit. “Lebanon has been enduring without a leader for over two years now, marred by decades of political deadlock and rampant sectarianism. But unlike transient human leaders driven by corruption, power, and greed, the AI President embodies transparency, integrity, and utilitarianism, and operates solely on logic and data-driven decision-making. By creating this AI leader, AnNahar aims to fill a critical gap in the political sphere while also exploring the potential for artificial intelligence to transcend the biases and political leanings that have long plagued traditional governance.” The bot is…actually not a terrible example of the genre, and it will deliver reasonably-cogent-sounding answers to questions like ‘so, how exactly might Lebanon extricate itself from the current clusterfcuk it finds itself embroiled in?’, but, honestly, there’s something almost-entirely awful about the hollowness of it all, and the idea that a fcuking LLM might have ‘answers’ to some of the issues facing the country – there are a bunch of suggested questions you might want to ask The Machine at the bottom of the page, including “how might we achieve accountability for the Beirut port explosion of 2020” which made me do an actual, bleak lol. Don’t worry, people of Lebanon! Your state is nonexistent and your national infrastructure is fcuked, but why not ask a chatbot how to make it better?
- They See Your Photos: It seems strange that in the year 2024 we are still largely blind to the sheer quantity of information that’s collected about us every minute of every day by every single digital touchpoint we encounter – and yet the response to this tool/toy suggests that the vast majority of us still don’t have the faintest idea quite how real the digital panopticon is. They See Your Photos is a smart little bit of promo for some ‘secure’ photo storing app, which is designed to give you an idea of exactly how much information AN Other digital platform is able to get out of whatever photo you might upload to it – go to the site, give it a pic from your cameraroll, and GASP IN HORROR as you realise that not only can the metadata reveal where it was taken, on what device and at what time, but that, thanks to AI, your photo can now be ‘seen’ and interpreted and, by extension, that information can also be used to target you, sell to you and all of the other wonderful things demanded by 21stC capitalism. Which you might find creepy – or, quite possibly, might unlock a TROVE of interesting and creative ways you can leverage this sort of thing for FUN BRAND LOLS!
- All Of The 2025 Trend Documents: Along with the Christmas adverts and the spike in suicides, one of the other traditional, festive moments we all look forward to at this time of year is the absolute AVALANCHE of trends documents written by seemingly every digital platform, consultancy, agency and brand, all desperately scrabbling to find something interesting and worthwhile to say about the coming year. Should you be in the invidious position of having to have opinions on this sort of thing then, well, I am so, so sorry – but, equally, you will probably find this moderately-useful. I, thankfully, don’t really have to pretend to care about this stuff any more, but I have taken a cursory look and, honestly, even by the p1ss-poor standards of previous years this feels like a particularly-poor crop (or at least the agency/culture-type ones are – I confess to not quite having the emotional fortitude to open the Goldman Sachs-type documents) – I question who still needs to be told ‘when collaborating with digital creators, let them take the lead!’, for example (although I did very much enjoy the Pinterest one, if only for its confident assertion that ‘Sea Witchery’ is going to be big next year). For those of you who might need to use this to produce further trends documents – the TRENDS OF THE TRENDS, if you will – then you might find this little tool useful; it’s an LLM layer put on top of all of them, meaning you can ask questions of the corpus and it will spin up answers to, say, “if I’m attempting to sell pants to young men, what are the key visual signifiers I should be hitting in my marketing in 2025?”. This is a good idea, and useful, and a good example of ‘HOW TO USE GENERATIVE AI IN ACTUALLY-PRACTICAL WAYS’, and I am only SLIGHTLY annoyed that this is something that I have been suggesting to people for literally 18months now grumble grumble noone ever fcuking listens.
- Another AI Advert: Following the peculiar horror of the Coca Cola Christmas spot – but to far less fanfare and DISCOURSE, because it wasn’t FIRST and therefore noone seems to care – is this effort, seemingly an official spot by Vodafone, which is, again, seemingly-entirely-AI-generated (your usual combination of Flux/Midjourney/Runway/Kling/etc seems to be in play here). The result is…well, it’s better and less-horrific than the Coke one, but, also, it’s not exactly *good* – oddly, though, that seems to matter less in this space, perhaps because mobile ads are already such a tedious grab-bag of lifestyle image cliches and that therefore there’s nothing noticeably worse about the versions presented here – nothing looks ‘real’, but then again nothing really looks ‘real’ in mobile ads anyway, so, I suppose, who cares? Which does rather feel like quite a sickly canary in this particular coalmine. Not to be outdone, Serbian football team Red Star Belgrade put this clip out on Wednesday (announcing their departure from X, I think) which is a similar sort of clip but far more effective – partly, I think, because there’s enough creativity in the images they use to sort-of warrant the use of the tech in a way that doesn’t quite feel true with the Vodafone clip. Oh, and just to reassure any of you in the ‘branded video content’ game that you’re not all out of a job JUST yet, there’s also this effort from Italy for Ferrero’s (amazing, addictive, heart-straining) Pocket Coffee sweets (seriously, they are fcuking INCREDIBLE – basically a shot of sweetened espresso in a chocolate shell, I recommend them unreservedly), which proves that, in the main, anything using genAI video still looks too uncanny and odd and unpleasant for mainstream consumption. I’m not, though, convinced that I will be able to say the same thing in 12 months’ time. BONUS AI VIDEO – this one did make me laugh, fair play.
- The Colour Clock: Time! But, er, also colour! Briefly experience the wonder of synaesthesia with this nice little digital…thing (website, Matt, it’s a fcuking website – Jesus, this isn’t coming easily this morning) in which every time (hh:mm:ss) corresponds to a particular colour hex, meaning you get an imperceptible shift in tone every second. This is rather mesmerising, and I think it would look rather cool on a big screen (or as an actual, wall-mounted clock, should someone fancy making such a thing for me).
- The National Gallery Mixtape: A properly fun use of AI, this, by the National Gallery and Google, which makes excellent use of one of generative AI’s main ‘skills’ – to whit, taking information of one shape and putting into into another shape. This is a tool that lets you both explore the National’s collection (via the digitised images already held by Google’s Arts & Culture project) and, er, hear what it sounds like – again, this is a vaguely-synaesthesiac experience which basically asks The Machine ‘if these paintings were to form the inspiration for a musical composition, what would such a composition sound like?’. The interface is pleasingly simple – you simply select paintings from the left-hand menu (from a reasonably-sized selection from the National’s archives, Rembrandt, Titian and all the lads), drop them onto the ‘musical score’ on the right in whichever order you choose, add notations from the ‘stickers’ menu (which let you affect the tempo of the composition and give pointers as to the sort of style of music you might want The Machine to mimic) and then HEY PRESTO you will have a personal bit of music which in some way represents the paintings you’ve selected. Which is, fine, almost entirely pointless…AND YET, I think there’s something rather interesting about the idea of seeing how the system decides to render the works in sonic form, and the stitching together of the various elements into a single composition is neat, and, in general, I find this sort of weirdness significantly more interesting and engaging than ‘imagine an AI landscape’ imagew4nkery, or the dreadful soullessness of LLM prose generation. This is fun, give it a play.
- Explorable Images: We’re still a way away from ‘games, spun up by AI based on a prompt’ or ‘turn any picture you want into an explorable scene’ – but we’re a lot closer than we were a year ago. This link is to a series of (very early-stage) demos by a company called WorldLabAI, which, very basically, show you how its tech can create semi-explorable, navigable environments from a single 2d image – effectively letting you ‘step inside’ the picture and walk around ‘inside’ it, Except you can’t quite, not really – the ‘range’ of your exploration is very limited, and you can’t actually do anything within the scene other than move around a little bit and turn 360 degrees. That said, what’s slightly amazing is that it appears there’s persistence to what’s being imagined – if you look ‘behind’ you, you see the same thing each time, which has significant implications for the ability of this sort of thing to eventually enable proper in-image exploration. Which is fcuking MAD, to be clear. Then a couple of days later, Google announced a similar bit of tech but even more impressive – again, it’s entirely-prototypical and nowhere near product-ready, but there’s something intensely ‘oh, fcuk, that really is quite remarkable’ about this.
- Clearsky: The Bluesky excitement seems to have quietened down slightly this week (thank God), but I continue to stumble across interesting things built using its API – Clearsky is a tool which, if you plug in your username, will tell you how many people you’re blocking, how many people are blocking you (and who they are), what starter packs you’re in…all useful information, as long as you’re not the sort of person to take being blocked personally. The ‘what starter packs am I in?’ thing really is useful, given the platform doesn’t seem to give you any other way of seeing this info – you can’t actually *do* anything with it, fine, but it does tell you who owns each Starter Pack so you can, should you desire, get in touch with them and ask to be removed. It’s also interesting to see the very, very weird blocklists people are building – who knew ‘following ex-Guardian journo Jim Waterson’ would be enough of a reason for people to want to block you?
- Silent Poems: This is rather beautiful – type into the window and see your words rendered in a beautiful, vaguely-cursive, entirely-made-up alphabet. This is ‘real’ in the sense that it’s not random shapes; each corresponds to a particular letter, so you could in theory learn to read this if you put the effort in (and, well, what else are you going to do with the holidays?), and there’s something gorgeous about the way in which the letters all sort of flow into each other; even very mundane sentences have something gorgeous and organic about them when written down here. A project by one Lavinia Petrache, an animator from Zurich – THANKYOU LAVINIA THIS IS LOVELY.
- Uncrop Your Profile Picture: It feels…weird linking to something on Twitter, like I’m offering you some really dirty drugs – meth or PCP or something. Except, unlike those two, Twitter barely even offers a vanishingly-small high these days before the crushing, ruinous comedown. Still, I was briefly amused by this – and slightly-astonished to find it, because I honestly didn’t think anyone was still making fun stuff over there. This is a simple tool that uses genAI to imagine what exists outside of the margins of whatever image you’re using as your profile pic on the platform – I’ve got a vague suspicion that it’s also doing some light scraping of your feed to inform what it’s imagining, but I haven’t tried to look under the hood to check. I don’t *think* it’s doing anything horrible with your data – I mean, anything more horrible than’s already being done to it by the platform – but, well, caveat emptor is probably advised. When I showed this to Shardcore the other day he pointed me at this project which he did two and a half years ago, just before the NEW WAVE of AI broke which proves that a) there are no new ideas under the sun; and b) this stuff really has come on leaps and bounds in 30 months.
- PongClock: It’s a clock! But it’s also Pong! But, mainly, a clock. I really like this and, again, think it would be quite cool on a big screen somewhere.
By Katrien de Blauwer (this and all remaining images via TIH)
THE SECTION WHICH IS GENUINELY CURIOUS TO WATCH THE ‘GREGG WALLACE MAKES FRIENDS WITH LAURENCE FOX’ THING THAT NOW SEEMS GRIMLY INEVITABLE, PT.2:
- The Desert Island Discs Spreadsheet: An *incredibly* middle-aged, middle-class, anglocentric link, this one, but, well, I have a vague idea about the makeup of at least a proportion of my readership and I SEE YOU, Radio4 people. I have no idea who has compiled this but this spreadsheet contains not only links to every single episode of the show EVER – oh, hang on, ought I explain? Ok, fine – to the non-anglos amongst you, Desert Island Discs is a long-running BBC radio show on which notable people are interviewed about their lives, with the general conceit that they are being asked which records they would take with them if they were to be stranded alone on a desert island. So, this spreadsheet not only links to every single episode of the show, which is just interesting and useful in and of itself (there really are some incredible names on there) but also, for reasons known only to the person who compiled it, records every single artist whose music has been selected by someone, keeping a running tally of the most-popular (Mozart, in case you were wondering), books that people have chosen to take (you’re allowed to bring one – Shakespeare takes the top spot, but a surprising number of masochists would apparently choose the Encyclopaedia Britannica, which feels…joyless, frankly) and the sole luxury item that they would wish to bring with them (it’s worth scrolling down that particular tab because there are some truly esoteric picks in there – my personal favourite is whoever it was who chose ‘the law of the land’ as their luxury, for the sole stated purpose of then being able to break it). This is oddly-fascinating (or at least it is if you’re a middle-class, Radio4-listening brit of a certain age – I concede that for everyone else then, well, it’s a fcuking spreadsheet).
- The Bluesky Roast Thing: So this was this week’s self-referential viral Bluesky thing – plug in your handle (or indeed anyone else’s), and this will do the whole ‘roast my profile’ thing (much the same as did the rounds for Twitter and Insta a month or so back), with an LLM offering an ‘hilarious’ analysis of your posts and posting style. I can’t stress enough how horrible I find this – the copy it comes out with hits a very specific register of perky-LLM-positivity that I find especially grating, and, overall, the tone of voice here is pretty much my least-favourite style of writing in the whole world; blandly-cheerful, ‘sassy’ and toe-curlingly insincere. Still, LOADS of people really enjoyed this, or at least enough to share The Machine’s ‘hilarious’ insights into their personality and ‘unique’ posting style, which I found interesting – turns out people can put up with horrible LLM-writing when it’s all about them! BONUS BLUESKY THINGS!: for the techy amongst you, this is a decent primer on how to extract analytics from the platform so you can, should you so desire, cobble together information on post performance, etc etc.
- The Neighbourhoods: This is a lovely project by one Rob Stephenson, exploring and documenting New York City – per the description, “This weekly newsletter is a not-so-deep dive into every neighborhood in NYC in an effort to create some sort of photographic document of modern-day New York, or at least a record of what I find interesting* on any particular day. I know I will be leaving out a ton of things that could be considered crucial to the understanding of a particular neighborhood and including stuff that will leave some scratching their heads, but this isn’t meant to be a complete or even accurate representation of a place, just my reaction to it. With a mix of old and new pictures and field recordings, I hope this project will add something to the substantial body of work that has already been made about the city.” This is SO interesting – I say this as someone who’s only ever visited New York and doesn’t have anything resembling DEEP KNOWLEDGE of the city, but who is fascinated by writing about hyperlocal urbanity, and for whom this sort of writing, discursive and personal and curious and interested and interesting, is basically personal catnip. If you like reading people like Jon Elledge writing about London then you might also enjoy this – and, obviously, if you’re a New Yorker, this feels like something of a must-read.
- Y2K: There’s some new film coming out from ubiquitous indie-presenting collective A24 – I have literally fcuk all idea what it’s about, and nor do I care, but it does have a rather nice retropromosite accompanying it which I rather enjoyed; the gimmick is that it looks and feels like a desktop c.1999 (I may not know the first thing about the film, but I have a reasonable degree of certainty that it is set IN THE PAST), complete with Winamp-esque media player with a playlist of era-appropriate tracks, a bunch of files on the desktop for you to explore and an AOL-style chat window just waiting for you to talk to your friend through…except are they your friend? What’s going on? WHO ARE YOU REALLY SPEAKING TO? This is rather fun.
- Billy Bass Cameo: Fine, it’s not *quite* Cameo, but, well, almost. Have YOU ever wanted the opportunity to have your own, bespoke video of a Big Mouth Billy Bass singing along to whatever song you fancy? No, I can’t imagine for a second that you have EVER wished for such a thing, and yet the universe has provided nonetheless. It’s all very homebrew, but all the better for it – you have to upload your own MP3, you can select specific movements for Billy to perform while it plays, and you can even select different lighting setups to best-frame your piscine performance (the best thing about the site, though, is that it includes a button which is simply labeled as ‘send to fish’. More websites need such a button). I am THRILLED that this exists, and I imagine there is at least one person in your life who would be equally thrilled to receive a video of a mechanical fish flailing arrhythmically to ‘Silent Night’.
- YourSign LM: You may not think that the TikTok feed of a wholesale signmaker somewhere in China would be worth following, but you would be WRONG. I promise you, the guys fronting these – ‘Tony’ and ‘Leon’ and a couple of others – are some sort of hydrogen bomb of onscreen charisma, and while it’s increasingly apparent that there’s nothing remotely funny about what’s likely to happen to US politics over the next four years, there is something VERY funny about a young Chinese man doing an absolutely nailed-on Trump impersonation while attempting to convince you of the absolute importance of shipping a LOT of neon signage products from Shenzhen.
- The Open Source Challenge: The OSINT enthusiasts at Bellingcat have put together this series of challenges to test your online sleuthing skills – they are unlocking at various points over the coming month, or you can unlock them early by completing previous puzzles in the sequence – the two that are currently open to view are both of the ‘where was this picture taken?’ variety, and as such not HUGELY complex, but it will be interesting to see what shape the rest of the selection takes.
- Songs of Insects: What sort of lunatic wouldn’t want the opportunity to listen to the glorious sounds of cicadas, recorded and catalogued online alongside grasshoppers, crickets and 90-odd other species of noise-making insects? NO FCUKER, etc! This is a North American site and these are North American insects, just to stave off any disappointment in those of you who are exclusively interested in the sounds made by European or Asian insects instead.
- Craftball: Pointless, shiny luxe brand browsergame corner! This time it’s the turn of Loewe, who, for reasons that I doubt even their head of brand could adequately explain, have chosen to spunk a bunch of money on a game which, even by the standards of these things, really is p1ss-poor. What exactly does ‘manouvering an orange (no, really, it’s a fcuking orange – WHY?) left and right along one of three straight courses in an attempt to avoid obstacles’ have to do with ‘flogging expensive bags and shoes and perfumes’? NO IDEA! Still, who cares? You can win PRIZES (I imagine the ‘prizes’ amount to ‘a tenner off a keyring’, but, still, PRIZES!)! This really is bafflingly-sh1t, but does at least have the requisite degree of shine and polish you expect from this sort of thing – seriously though, can anyone explain the orange to me?
- Pipe Dreams: Oh this is great, PURE CURIO. Did you know that “Pipedreams, which recently celebrated the 40th anniversary of continuous broadcasts, began in 1982 and remains the only nationally distributed weekly radio program exploring the art of the pipe organ”? No you didn’t, fcuk off, stop lying. Anyway, this is the website accompanying the (presumably North American) show which features a quite astonishing array of pipe organ music – there are nearly 2,500(!!!!) recordings on here as far as I can tell, meaning if you ever wanted to get REALLY into, er, the sound of the pipe organ, you now have the perfect place to start. I can imagine that for some of you that this will feel pleasingly-festive (and quite possibly that for a few others it will cause potentially-traumatic flashbacks to being forced to spend a lot of time in church as a kid).
- NPR’s Books We Love: Oh this is a great resource, well done NPR – this website is basically a pleasingly-explorable selection of books published this year which have been recommended by various NPR contributors, across a range of genres and categories, which is easy to browse and which contains over 350 titles, meaning that there’s something in there for pretty much every taste. Be aware that this is obviously a North American selection, meaning not everything on here will necessarily have been published yet where you are – but you can also browse previous selections going back to 2013, so if you’re in the market for a bunch of book recs for the holiday season this is an excellent place to start.
- Infinite Baseball: Via Lynn Cherny’s reliably-fascinating newsletter (seriously, if you’re interested in AI and digital creativity in general you really ought to subscribe) comes this silly-but-also-interesting project, which basically produces AI-generated imaginary baseball games, delivered via ‘live’ commentary on the site – this is…sort-of incredible, partly because I don’t understand baseball in the slightest and as such I have no idea whether what it’s saying makes any sense at all. It *sounds* like it does, though, and there’s something oddly-soothing about having the commentary running in the background, wittering away about line-drives and batting averages. This is an art project by Dan Moore, who writes: “The Great American Pastime reimagines one of America’s most cherished rituals through the lens of artificial intelligence. This piece employs the Infinite Baseball Radio Network to broadcast an unending stream of AI-generated baseball games that captures the rhythm, tone, and drama of a live sports broadcast. By inviting listeners into a familiar yet subtly artificial version of America’s favorite pastime, the work provokes reflection on humanity’s increasingly tangled relationship with technology, nostalgia, and the narratives that shape the American cultural identity.” So, er, there!
- Continue and Persist: This is a lovely idea, and I think you should all pick someone you know in the US to send one of these to. Per the blurb, “Every day, thousands of Cease and Desist letters are issued, telling people to stop what they’re doing (Looking at you, David Chang). What a bummer! That’s why we created: The Continue and Persist Letter. A official-looking legal letter that encourages and uplifts people, one that tells people to keep doing what they’re doing! Surprise someone you appreciate by sending them a Continue and Persist Letter.” WHAT A LOVELY THING! Also, they will post it for you for free, which seems like a good enough reason for you to bother – I can’t tell you how pleasing it would be to receive an official-looking bit of documentation telling me that, actually, I’m not wasting my life doing this and I should crack right on (but, perhaps, the opposite would be healthier).
- Comball: Have you ever wondered to yourself ‘what would it be like if someone were to combine the twin ludic pursuits of pool and popular mobile game 2048?’? No, I can’t imagine for a second that you have (you incurious fcuk, you), but thankfully Eray Zesen has which is why this fun little browsergame exists.
- The Complete BBC Micro Games Archive: Growing up in the UK in the 80s, exposure to computing was in the main limited to occasional opportunities to use one of the school’s collection of yellowing, grubby BBC Micros, a system characterised by amazing, blocky graphics and some truly batsh1t games which for some reason were occasionally considered to be ‘educational’ enough to let us spend an hour or so messing around with them – I genuinely have no idea what exactly playing a text adventure game called ‘Granny’s Garden’ was meant to contribute to my intellectual formation, but GOD did I love those occasional moments when I got to play it rather than memorising times tables. Anyway, this site seemingly collects EVERY SINGLE GAME EVER MADE FOR THE BBC EVER, including the aforementioned Granny’s Garden, so if you want to experience exactly how poor electronic entertainments were in 1984 then this is basically all your Christmases come at once.
- TicTactic: Noughts and crosses reimagined as a sort of roguelike card battler. This is a demo of the full thing, but it’s pretty full and the game is surprisingly deep and complex when you get into it a bit (ok, complex compared to actual noughts and crosses).
- Fliphaus: Via the excellent Nag, this is a TERRIFYINGLY addictive game which someone really needs to rip off for the UK asap. The premise is simple – you’re shown two houses side by side, pulled from Zillow listings, and all you have to do is guess which one is priced higher. Given how insane Brits are about housing and property in general, and how insane we also area about money, a UK version of this would break traffic records for whichever estate agent or property-adjacent company nicks this idea first – GO!
- The Confounding Calendar: This week’s last ludic link is this (growing) selection of puzzle games – a new one’s being released every day for advent, and, honestly, each of the ones so far is SO SO GOOD (in particular the fiendish and brilliant ‘Alphabet Soup for Picky Eaters’, which had me grinding my teeth at it for longer than I care to admit). These are fun, imaginative, quirky and interesting, and I think it’s very much worth checking back over the next couple of weeks to play them all.
By Kumi Oguro
THE CIRCUS OF TUMBLRS IS ONCE AGAIN SADLY EMPTY!
THE TROUGH OF (INSTA) FEEDS!
- Arch Budzar: Art. Not normally my sort of thing, visually, but I find there’s something interesting about the juxtaposition of the sort of ‘naive’ style and the messaging and maybe you will too.
LONG THINGS THAT ARE LONG!
- The Bloomberg Jealousy List 2024: Bloomberg’s once again published its now-traditional ‘jealousy list’ in which a selection of its writers pick the pieces from the past year that they wish they’d written themselves – as ever, it’s a wide-ranging set of picks (many of which you’ll have seen here in the past year, testament to my EXCELLENT taste or, alternatively, how closely my proclivities cleave to those of an EDITORIAL ELITE – either/or) which this year has been widened to include…stuff that isn’t actually writing, such as podcasts or, in one instance, that four-hour video explainer about why the Star Wars hotel failed. I am going to sound like something of a curmudgeon here – I know! – but I thought the picks this year lacked a certain something; personally-speaking I think this has been a great year for essaywriting and longform journalism, but I don’t particularly see that reflected here (outside of a few notable exceptions), and there are half-a-dozen pieces that I remember rejecting for Curios because, well, I didn’t think they were very good. Still, this is a MASSIVE collection of longreads which are very much worth picking through to find the best ones.
- Scam America: Don’t worry, it’s not (really) about the election – except it is a bit. This dovetails neatly with a piece I included a couple of weeks back about how the Trumpian victory might usefully be seen through the lens of ‘everyone in the US is now a small business owner/creator/hustler’, and builds on it slightly – its particular thesis is that the dominant culture in the States right now is that of the huckster, the carnival barker and the man on the bridge playing that game with the chickpea and the tiny paper cups, and it’s quite hard not to a) agree; and b) think ‘hm, it’s not just the US, this is 100% a pan-Western phenomenon’. To quote, “When I hear about young men turning conservative, I see the idiots from the gym in their dollar-sign shirts. They are not enlightened—nowhere near it—but they are not explicitly hateful either. They think of themselves as open-minded, and to the extent that they believe the last thing they are told, they sort of are. They are aspiring scammers, though more likely than not they are being scammed. They’re willing to tolerate a lot of nasty shit—maybe they don’t believe Trump means it, maybe they don’t care, maybe they think he’s got a point—but it’s not clear that their hatred is what gets them out of bed. It’s not immutable, in other words. For these guys, the difference between the left and the right is that one side are winners and the other are losers. The right is here to keep the scam rolling. The left, to these young men, are the losers being lost in the dust because they’re in denial about the country they live in. To these young men, the left says: follow the rules! Watch your mouth! Wait your turn! Play nice! To the left, these young men say: can’t you fcuking idiots see that there are no more rules?” Sound familiar?
- South Korea: As far as ‘poorly executed political manoeuvers’ go, it seems that Yoon Suk Yeol’s brief foray into martial law this week will go down in the annals – it will also be remembered (for some desperately unwell people, at least) as THE DAY BLUESKY CAME OF AGE, with Verge reporter Sarah Jeong posting (no I am not going to fcuking say ‘skeeting’, what’s wrong with you?) live on the platform about what was going on on the ground, and providing exactly the sort of realtime reportage that used to be Twitter’s stock in trade until That Fcuking Man decided to ruin it. The link uptop is to Jeong’s next-day writeup, which is a really excellent piece of writing that captures the ‘slightly p1ssed watching history unfold’ vibe of her original posts (an aside: it was…fascinating seeing Americans react to Jeong’s being lightly-drunk on a Monday night as though that was somehow strange or scandalous, your regular reminder that, when it comes to booze, yanks are generally fcuking amateurs (sorry, but you are)); it’s also worth reading Ryan over at Garbage day for a typically-sharp take on WHAT THIS MEANS for Bluesky, and how its demographic profile might actively work against it becoming a large-scale breakout network.
- FOMO Is Not A Strategy: A smart, practical and sensible piece of writing by Rachel Coldicott on how you might want think about your approach to AI in 2025 from a professional/organisational standpoint, and the extent to which it is VITAL (or, actually, not vital at all) to get on the hypetrain. This is pleasantly-non-w4nky and antihyperbolic and worth a read if any part of your job involves ‘having people ask you annoying questions about AI’.
- The Ethics of Advanced AI Assistants: This is, embarrassingly, 8 months old and completely passed me by on publication – which is a shame, as it’s properly fascinating (if VERY long – seriously, this is 300-odd pages and QUITE DENSE). This is a paper published by Google looking at the ethical considerations which need to be undertaken when considering the development, deployment and governance of what they term ‘Advanced AI assistants’ (which description covers things like ‘LLMs’ and extends to the sorts of agentic behaviour we can expect to see more and more of in the next year or so); I know I’m possibly a little biased given its heavy philosophy/ethics bent, but I found this SO interesting and, to its credit, surprisingly-lightly-written considering the subject matter and the knottiness of the questions being discussed. In particular, the section about the need for a tetradic conception of AI alignment struck me as a simple-but-remarkably-useful way of thinking about base-level questions of ethics in this space and a helpful model to keep in the back of your head should that sort of thing be Your Problem, but, honestly, the whole paper really is super-interesting and worth at least skimming should this be your sort of field of interest.
- Games and Strategy and Creative: I try not to feature stuff about advermarketingpr in here anymore because, well, I can’t even pretend to care, frankly, but I thought this thread by James Whatley was good and useful – it’s about videogame ads specifically, but the thinking he works through is generally helpful for any of you still struggling to educate people about the difference between ‘strategy’ and ‘tactics’ (if, like me, you are struggling to give a fcuk about that difference, I am afraid I cannot help you), or on what a ‘creative framework’ is for, or any of that sort of horrible, dispiriting b0llocks.
- I Have No Mouth And I Must Stream: An excellent – and not a little disturbing, frankly – look at the insanity that some people succumb to in the content mines and the things that we think it’s ok to do to ourselves in search of views and, perhaps most-troublingly, the things that we are willing to passively watch other people do to themselves in the name of lols, and how this might end up going in a world in which how we think of employment is necessarily going to change a LOT. WARNING: contains at least one image of someone very, very eating disorder-y, should that sort of thing be something you’d rather not see.
- Local Newspaper Dating: This is 100% a coming thing – first this piece, then yesterday’s news that UK magazine The Fence (which, whilst technically a national publication is very much a London-centric beast) is going start running personal ads in the new year, is CONCLUSIVE PROOF that hyperlocal, non-app-based dating is going to be everywhere next year. The link is to a piece about the local newspaper in Vermont whose ‘personals’ section has taken off in recent months as singles, burnt out from the relentless emotional battering they’ve taken from Hinge, Tinder and the like are instead turning to the more-traditional approach of ‘writing an advert for themselves in the local paper’ – honestly, I reckon we’ll see all The Mill’s stable of local outlets starting to run these as a small revenue stream (and as a community-building feature), mark my words (except, obviously, in the event that I am totally wrong about this).
- The Future of Football Games: When I was a kid at international school there was a Spanish guy who introduced me to Spain’s answer to Football Manager, PC Futbol (real heads will know) and who was quietly obsessed with his vision of a future in which all football match footage would be able to be played, leading to situations in which you’d be able to literally ‘drop in’ to critical moments in famous games to see whether, for example, you could avoid skying the final penalty in the 1994 World Cup final (Hola Fermin! ¿Que Tal?). A mere 28 years on from that fanciful speculation and it looks as though…that might actually be possible? Honestly, I read this and I was ASTONISHED – obviously this is PR puff piece in WIRED and so should be taken with the requisite sodium chloride, but, honestly, what’s being described here sounds AMAZING. I mean, listen to this: “The real killer application here, though, is the ability to recreate actual Premier League plays yourself through the Moments feature. Rezzil has taken notable plays from EPL games (typically big goals for now, though the types of plays you can recreate will expand with time), then split them up pass-by-pass into what Rezzil calls “fractions” of the play. You first watch a video of the actual real-life goal, then view a digital rendering of which passes will lead up to the final shot. From here, you’re transported straight onto the pitch. All 20 Premier League stadiums are featured in the game, so your virtual playing field will change depending on where the actual play took place. You’re then prompted to complete each “fraction” of the play, taking control of that player and moving the ball onto the next phase. The fraction could be a short pass, a midrange lob, or even a long bomb to a streaking teammate, and then eventually a shot. Your passing target lights up orange just before becoming open, then green during the optimal delivery window.” I WANT THIS NOW.
- All of the Chinese Cuisines: Ooh this is SO interesting – a post on the Chinese Cooking Demystified which goes into frankly insane detail on the hyperspecific regionality of Chinese food and the differences that can be found in dishes from area to area. This is really excellent – first explaining why the more-traditional conception of regionality in Chinese cuisine is not entirely accurate, and then going through 63 individual regions and detailing some typical dishes, ingredients and cooking techniques for each. This will, be warned, leave you absolutely ravenous.
- Forensic Linguists Solve Crimes: I rather love this – the idea that one’s writing leaves as much of a fingerprint as one’s digits, and that through analysing a text’s vocabulary choices, syntax and grammar it is in theory possible to determine its author based on parallel analysis of their previous writings (I think it’s fair to say that you could make out the peculiar stench of my prose at 100m, for example), and how that’s used by forensic linguists to solve ACTUAL CRIMES. I was particularly amused by the fact that thanks to our collective addiction to posting we’ve all basically created a corpus of information that can be used to spot our writing with relative ease – maybe get ChatGPT to write the ransom note, just to be safe.
- Tom Whitwell’s 52 Things: The 2024 iteration of Tom Whitwell’s annual, excellent collection of ‘interesting facts I learned this year’ is typically superb – as always with these things, I reckon there’s more inspirational creative fodder in here in terms of ‘interesting ways of looking at the world and thinking about things’ than in every single one of those fcuking trend docs all the way back in the first section. Pick your favourite – mine is, obviously, number 24, but I found 42 oddly fascinating and curious too.
- My Shelfie: If you will excuse me a moment of brief self-indulgence (LOL I KNOW I KNOW IT WAS A JOKE!), I am going to link to something written by ME – this is part of Jared Shurin and Lavie Tidhar’s Shelfie project, which I featured in here when it launched and which they kindly asked me to contribute an entry to. So, in the unlikely event that you’ve ever wondered ‘what do the bookshelves in Matt’s house look like?’, ‘what’s on those bookshelves?’ and ‘what vaguely-amusing anecdotes was Matt able to scare up relating to a selection of said books on one of said bookshelves?’, this is your answer.
- When New York Department Stores Were Great: I absolutely loved this piece, on the days before online shopping, in which the big New York department stores were were the city’s residents all descended to do their Christmas shopping, when the window displays were lavish and the trees extravagant and the demands of some of the more well-heeled clientele were predictably-batsh1t – this is SO much fun, full of great anecdotes, and will be catnip both to New Yorkers who remember the era and anyone who’s been raised on a media diet in which Christmas in NYC is always portrayed as the shiniest, glitziest version of Yule that you can imagine. I would LOVE to read a similar piece about Fortnum’s, Harrod’s and the London equivalents should any commissioning editors want to put such a piece on their slate for 2025.
- A Portrait of the Artist as an Amazon Reviewer: You may have heard of Kevin Killian – his name occasionally crops up ‘curios of online culture’ conversations as ‘the most prolific and oddly-brilliant Amazon reviewer ever’ – but this profile of him is wonderful, and paints a picture of a genuinely-fascinating man who lived a genuinely-fascinating life (hung out with Ginsberg! Acted in bongo! A gay man who married a lesbian!) and who found an unexpected by very real artistic outlet through the unpromising medium of the Amazon review. I honestly love this – both as a profile and as a depiction of outsider-artist practice, and it’s sad to think that the inevitable deluge of AI slop polluting much of the easy-access textual web is going to make things like this harder to spot, and find, and remember.
- Loving The Chatbots: Certainly not the first ‘people’s weird relationships with AI’ piece to feature in Curios this year, but this is one of the more comprehensive – Josh Dzieza spoke to a range of people for this article, exploring the different reasons why people choose to embark upon relationships of varying degrees of intimacy with AI companions, goes over the history of them, and explores the ethics of both the concept and where it might end up. If you’ve read a lot on this topic then some of the early bits of the piece will be familiar to you, but the case studies Dzieza has pulled in lend the piece broad human colour that’s often lacking, there was a lot of stuff in here from a platform/tech point of view that was new to me (and I say that as someone who, as you can imagine, reads quite a lot about this sory of thing), and the central human story at the heart of the piece is well-told and just weird enough to be compelling without being offputtingly-alien. Good luck not feeling a bit odd by the end of this – I know I always say this, but I don’t think we are quite prepared for how odd things are going to become in the next few years.
- London’s Last Dog Track: Slightly sad, slightly elegiac portrait of Romford, the last dog racing track to be left operational in London. It doesn’t lean too hard into the ‘eels and geezers’ stereotypes, which is good, and it’s strong on the history of the sport and its relation to the city; it also, once again, provided me with a brief moment of pause at how utterly unbothered London is as a city by the rampant gak abuse that’s all over the fcuking place, specifically the throwaway line about punters popping to the toilets to celebrate a win. Can we maybe not make it normal, actually?
- El Ultimo Vagon: Or, cruising the last tube carriage in Mexico City’ – honestly, I LOVE THIS SO MUCH, this is just a brilliant piece of journalism about the specific cultural phenomenon that is ‘El Ultimo Vagon’ on the Mexico City metro, where it’s basically accepted that the final car of a subway train is pretty much free cruising territory, how different lines attract different types of clientele, and how it’s not just about some casual boning but is also a place of meeting and coming together for the city’s various queer communities. Wonderful, interesting, informative and eye-opening (it did also prompt me to briefly imagine what this might look like in London, to which my mental answer was ‘significantly grubbier’).
- Working Black Friday In The Rich Part of Town: Brilliant memoir/essay by Emily Mester, about working retail and customers and ambition and jealousy and pride and and and and.
- In The Rocket’s Red Glare: Rachel Kushner goes LONG (really, this is chunky) for Harper’s, but every word here is wonderful – her account of accompanying her 16 year old son to a drag racing meet, and of the world of ‘funny cars’, and of working with your hands, and of what the ‘nitro’ in fast cars actually is, and about America and history and all sorts of other things. I appreciate that 10,000 words on drag racing may not immediately seem enticing, but I promise you that I absolutely devoured this and I can neither drive nor tell one end of a sparkplug from another.
- The Invention of Fergus Henderson: No apologies whatsoever for including yet another piece about London restaurant St John – thankfully this is another cracking article about the place, this time in Vittles, looking at how it came to embody a certain *type* of Englishness, and English food, and how that fits into certain (semi-invented) concepts of national identity, and generally this is thoughtful, considered writing about eating and culture and a place where, in small ways, my life changed forever.
- Goodbye, Bridge of the East: The last longread of the week is by Wang Zhanhei, translated by Dave Haysom, about the narrator’s relationship with a wannabe influencer somewhere near
(I think) ShenzhenShanghai (thanks to my friend Ged for correcting me here) – it is short and beautiful and cold and sad, all of which feel about right for this morning I think.
AND NOW, MOVING PICTURES AND SOUNDS!: